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Database Design: SQL vs NoSQL for Different Use Cases



Introduction: The Decision That Shapes Everything

Your database choice isn't just a technical decision—it fundamentally determines how your data flows, how quickly your applications respond, how easily you can extract insights, and how much you'll spend scaling your infrastructure.

Yet most tutorials present this as a simple binary: "SQL for structured data, NoSQL for flexibility." That oversimplification has cost organizations millions in migration expenses, months of development time, and countless hours debugging performance issues that stem from architectural mismatches.

What this means for your data strategy: The database you choose today creates technical debt or competitive advantage for years to come. This guide walks through the methodology data engineers actually use when architecting data systems—not just the theory, but the real-world considerations that determine success or failure.

Part 1: The Official Database Design Methodology

Before choosing SQL or NoSQL, experienced data architects follow a structured evaluation process. Here's the industry-standard approach:

Step 1: Requirements Gathering

Document these critical dimensions:

  1. Data access patterns: How will data be read and written?
    • Read-heavy vs write-heavy workloads
    • Point queries vs analytical aggregations
    • Real-time requirements vs batch processing
    • Expected query complexity
  2. Data characteristics:
    • Schema stability (fixed vs evolving)
    • Data relationships (highly relational vs independent entities)
    • Data volume and growth trajectory
    • Data types (structured, semi-structured, unstructured)
  3. Non-functional requirements:
    • Consistency needs (ACID vs eventual consistency)
    • Availability requirements (uptime SLAs)
    • Partition tolerance (distributed system needs)
    • Latency requirements
    • Budget constraints

Real mistake we've seen—and how to avoid it: Teams often skip documenting actual access patterns and instead design based on how data looks rather than how it's used. A perfectly normalized SQL schema becomes a performance nightmare when every query requires 8-table joins. Always profile your expected query patterns first.

Step 2: Understanding OLTP vs OLAP

This distinction is foundational but frequently misunderstood:

OLTP (Online Transaction Processing):

  • Optimized for transactional workloads
  • Many small, fast read/write operations
  • High concurrency with row-level operations
  • Normalized schemas to maintain data integrity
  • Typical SQL databases: PostgreSQL, MySQL, SQL Server
  • Typical NoSQL databases: MongoDB, DynamoDB, Cassandra

OLAP (Online Analytical Processing):

  • Optimized for analytical queries
  • Complex aggregations across large datasets
  • Denormalized or star/snowflake schemas
  • Column-oriented storage for scan efficiency
  • Typical SQL databases: Snowflake, BigQuery, Redshift
  • Typical NoSQL databases: ClickHouse (columnar), certain configurations of Cassandra

What this means for your data strategy: Many projects need both. Your operational database handles transactions while a separate analytical database serves reporting and ML workloads. Trying to force one database to serve both purposes typically results in compromised performance for both use cases.

Step 3: Data Modeling Fundamentals

SQL Data Modeling

SQL databases follow relational modeling principles established in the 1970s by Edgar Codd. The process follows these stages:

  1. Conceptual modeling: Entity-Relationship (ER) diagrams
  2. Logical modeling: Normalized table structures
  3. Physical modeling: Indexes, partitions, materialized views

Normalization levels (with links to standards):

  • First Normal Form (1NF): Atomic values, no repeating groups
  • Second Normal Form (2NF): No partial dependencies on composite keys
  • Third Normal Form (3NF): No transitive dependencies
  • Boyce-Codd Normal Form (BCNF): Stricter version of 3NF
  • Fourth/Fifth Normal Forms: Address multi-valued dependencies

Industry documentation:

NoSQL Data Modeling

NoSQL databases require query-first modeling—you design your data structure around how you'll access it, not around normalized entities.

Four main NoSQL types:

  1. Document stores (MongoDB, Couchbase, Firestore):
    • JSON/BSON document structures
    • Embedded documents vs references
    • Schema flexibility within collections
  2. Key-value stores (DynamoDB, Redis):
    • Simple key-based lookups
    • Partition key design is critical
    • Limited querying capabilities
  3. Wide-column stores (Cassandra, HBase):
    • Tables with flexible columns per row
    • Optimized for time-series and append-heavy workloads
    • Denormalized by design
  4. Graph databases (Neo4j, Amazon Neptune):
    • Nodes and relationships
    • Optimized for connected data queries
    • Different paradigm entirely

Industry documentation:

Step 4: Evaluating the CAP Theorem Trade-offs

The CAP theorem (Consistency, Availability, Partition tolerance) explains why no distributed database can simultaneously guarantee all three properties:

  • Consistency: All nodes see the same data at the same time
  • Availability: Every request receives a response
  • Partition tolerance: System continues operating despite network partitions

SQL databases typically choose CP (Consistency + Partition tolerance):

  • Strong ACID guarantees
  • May sacrifice availability during network issues
  • Best when data accuracy is non-negotiable

NoSQL databases often choose AP (Availability + Partition tolerance):

  • Eventual consistency models
  • Always available for reads/writes
  • Best when availability matters more than immediate consistency

What this means for your data strategy: Financial transactions, inventory management, and booking systems need strong consistency (SQL). Social media feeds, caching layers, and analytics can tolerate eventual consistency (NoSQL).

Part 2: What Really Happens Behind the Scenes

Let's uncover the operational realities that tutorials skip.

The Hidden Cost of Schema Decisions

In SQL systems:

When you normalize data across multiple tables, you gain data integrity but create complex join operations. Here's what actually happens:

sql
-- This seemingly simple query:
SELECT o.order_id, c.name, p.product_name, o.quantity
FROM orders o
JOIN customers c ON o.customer_id = c.customer_id
JOIN products p ON o.product_id = p.product_id
WHERE o.order_date > '2024-01-01';

-- Actually performs:
-- 1. Full table scan or index scan on orders
-- 2. Index lookups for each customer_id (potentially thousands)
-- 3. Index lookups for each product_id
-- 4. Memory allocation for join buffers
-- 5. Hash join or nested loop operations
-- 6. Result set assembly

Real mistake we've seen—and how to avoid it: A retail client normalized their product catalog into 15+ tables following "pure" database theory. Their product listing page required 12-table joins, taking 3+ seconds to load. After strategic denormalization (storing frequently accessed product attributes in the main products table), load times dropped to 80ms.

In NoSQL systems:

Document stores like MongoDB let you embed related data, but this creates different challenges:

javascript
// Embedded document approach:
{
  "order_id": "ORD-001",
  "customer": {
    "name": "John Doe",
    "email": "john@example.com",
    "address": {...}
  },
  "items": [
    {"product": "Laptop", "price": 999, "quantity": 1},
    {"product": "Mouse", "price": 29, "quantity": 2}
  ]
}

What tutorials don't tell you: When the customer updates their email, you must update every order document that embedded their information. This works for immutable data (order history) but becomes problematic for mutable reference data (customer profiles).

Storage Costs at Scale

SQL storage patterns:

  • Row-oriented storage: efficient for transactional queries
  • Indexes can consume 20-50% of table size
  • Normalization reduces data duplication but increases query complexity

NoSQL storage patterns:

  • Denormalization increases storage requirements significantly
  • DynamoDB charges for read/write capacity units AND storage
  • MongoDB replica sets triple storage costs (primary + 2 replicas)

If you're working with large datasets (>1TB), here's what to watch for:

  • SQL databases compress better due to normalized structure
  • NoSQL databases may require 2-4x more storage for the same logical data
  • Cloud costs compound: A 5TB SQL database might require 15TB+ in distributed NoSQL

Index Mismanagement: The Silent Performance Killer

Over-indexing in SQL:

sql
-- Table with 10 indexes:
CREATE INDEX idx_customer_email ON customers(email);
CREATE INDEX idx_customer_name ON customers(name);
CREATE INDEX idx_customer_city ON customers(city);
-- ... 7 more indexes

-- What really happens:
-- ✅ SELECT queries are fast
-- ❌ INSERT/UPDATE/DELETE become progressively slower
-- ❌ Each write operation must update ALL indexes
-- ❌ Storage doubles or triples

Real mistake we've seen—and how to avoid it: A SaaS company added indexes "just in case" for every column users might filter by. Their database had 47 indexes across 8 tables. Write performance degraded by 400%. After audit, they removed 32 unnecessary indexes and performance recovered.

Under-indexing in NoSQL:

javascript
// MongoDB query without proper index:
db.orders.find({
  customer_email: "john@example.com",
  order_date: { $gt: ISODate("2024-01-01") },
  status: "completed"
})

// Without compound index, this does:
// 1. Full collection scan (millions of documents)
// 2. In-memory filtering
// Result: 10+ second query time

// With proper compound index:
db.orders.createIndex({
  customer_email: 1,
  order_date: -1,
  status: 1
})
// Result: <100ms query time
```

**Optional—but strongly recommended by SimplifyTechHub data experts:** Implement query performance monitoring from day one. Tools like PostgreSQL's `pg_stat_statements` or MongoDB's query profiler show you which queries need optimization before users complain.

### NoSQL Consistency Trade-offs: The Reality

**Eventual consistency** sounds simple in theory but creates complex scenarios in practice:

**Example scenario: E-commerce inventory**
```
Time: 0:00:00 - User A checks inventory: 1 item available
Time: 0:00:01 - User A adds item to cart
Time: 0:00:02 - User B checks inventory: 1 item available (stale read)
Time: 0:00:03 - User B adds item to cart
Time: 0:00:05 - Both users proceed to checkout
Time: 0:00:10 - Consistency achieved: Only 1 item exists
Result: One user has a failed checkout, poor experience

If you're working with inventory, bookings, or financial data, here's what to watch for:

  • Use strongly consistent reads for critical operations (costs more in DynamoDB)
  • Implement application-level locking for race conditions
  • Consider SQL for transactions that can't tolerate inconsistency

SQL Migration Pain Points

Schema changes in production:

sql
-- Seemingly innocent column addition:
ALTER TABLE orders ADD COLUMN shipping_carrier VARCHAR(50);

-- In production with 50M rows:
-- ✅ PostgreSQL: Near-instant with default NULL
-- ❌ MySQL <8.0: Full table lock, 20+ minute downtime
-- ⚠️ SQL Server: Depends on edition and configuration

Real mistake we've seen—and how to avoid it: A logistics company added a column to their 200M-row shipments table during business hours using MySQL 5.7. The table locked for 45 minutes, halting all order processing. Cost: ~$180K in lost revenue. Solution: Use online schema change tools like pt-online-schema-change (Percona) or upgrade to database versions with better DDL handling.

The Reality of Schema Drift in NoSQL

Schema flexibility is NoSQL's superpower—and its Achilles heel:

javascript
// Month 1: Clean schema
{
  "user_id": "U123",
  "email": "user@example.com",
  "created_at": "2024-01-15"
}

// Month 6: Application evolved
{
  "user_id": "U456",
  "email": "user@example.com",
  "emailAddress": "user@example.com", // Typo: duplicate field
  "created_at": ISODate("2024-06-10"), // Changed from string to Date
  "preferences": {...} // New nested document
}

// Result: Application code must handle multiple formats
if (doc.email) { ... }
else if (doc.emailAddress) { ... }

What this means for your data strategy: NoSQL "schemaless" doesn't mean "no schema"—it means "schema enforced by application code." Without governance, you'll accumulate technical debt as field names vary, data types inconsistently change, and documentation diverges from reality.

Optional—but strongly recommended by SimplifyTechHub data experts: Implement schema validation even in NoSQL:

  • MongoDB's JSON Schema validation
  • Application-level validation libraries
  • Documentation-as-code (generate docs from validation rules)
  • Regular schema audits to detect drift

Part 3: Common Mistakes & Pitfalls

Mistake #1: Choosing NoSQL "Because It Scales"

The scenario: "Our application might get millions of users, so we need MongoDB to scale horizontally."

Why this fails:

  • Most applications never reach scale requiring distributed databases
  • PostgreSQL can handle 100M+ rows on a single optimized instance
  • Premature distribution adds operational complexity: cluster management, replication lag, consistency issues, distributed transactions

Real mistake we've seen—and how to avoid it: A startup chose Cassandra for a project management tool with 500 users. They spent 6 months fighting consistency issues and query limitations. After migrating to PostgreSQL, development velocity increased 3x and infrastructure costs dropped 70%.

The right approach:

  • Start with SQL (likely PostgreSQL)
  • Add read replicas when read traffic becomes a bottleneck
  • Implement caching (Redis) before considering NoSQL
  • Only distribute when a single database instance cannot physically handle your workload

If you're working with early-stage applications, here's what to watch for: Optimizing for scale you don't have yet creates complexity you can't afford. Scale your database architecture as you scale your user base, not in anticipation of it.

Mistake #2: Over-Normalizing SQL Tables

The scenario: Following normalization rules religiously without considering query patterns.

Example:

sql
-- Hyper-normalized address structure:
CREATE TABLE users (user_id INT PRIMARY KEY, name VARCHAR(100));
CREATE TABLE addresses (address_id INT PRIMARY KEY, user_id INT);
CREATE TABLE streets (street_id INT PRIMARY KEY, name VARCHAR(200));
CREATE TABLE cities (city_id INT PRIMARY KEY, name VARCHAR(100));
CREATE TABLE states (state_id INT PRIMARY KEY, name VARCHAR(100));
CREATE TABLE countries (country_id INT PRIMARY KEY, name VARCHAR(100));
CREATE TABLE address_streets (address_id INT, street_id INT);
CREATE TABLE city_states (city_id INT, state_id INT);
CREATE TABLE state_countries (state_id INT, country_id INT);

-- Query to get a user's address requires 7+ joins
-- Result: 500ms+ query time for something that should be instant

Real mistake we've seen—and how to avoid it: An enterprise client normalized their customer database to 5th normal form. Their CRM dashboard required joining 23 tables, taking 8+ seconds to load. After strategic denormalization (storing addresses as JSONB in PostgreSQL), dashboards loaded in under 200ms.

The right approach:

  • Normalize to 3NF for transactional integrity
  • Denormalize selectively for read-heavy patterns
  • Use materialized views for complex aggregations
  • Store calculated/derived fields when recalculation is expensive

Mistake #3: Under-Indexing or Over-Indexing

Under-indexing:

sql
-- Table with 10M rows, no index on frequently queried column:
SELECT * FROM orders WHERE customer_email = 'john@example.com';

-- Database must:
-- 1. Scan entire 10M row table (full table scan)
-- 2. Compare every row's email
-- Result: 15+ second query time

Over-indexing:

sql
-- Table with excessive indexes:
CREATE TABLE products (
  product_id INT PRIMARY KEY,  -- Index 1: Primary key
  sku VARCHAR(50),
  name VARCHAR(200),
  category VARCHAR(100),
  price DECIMAL(10,2),
  created_at TIMESTAMP
);

CREATE INDEX idx_sku ON products(sku);              -- Index 2
CREATE INDEX idx_name ON products(name);            -- Index 3
CREATE INDEX idx_category ON products(category);    -- Index 4
CREATE INDEX idx_price ON products(price);          -- Index 5
CREATE INDEX idx_created ON products(created_at);   -- Index 6
CREATE INDEX idx_cat_price ON products(category, price); -- Index 7
CREATE INDEX idx_cat_name ON products(category, name);   -- Index 8

-- Every INSERT or UPDATE must:
-- 1. Write the row data
-- 2. Update 8 separate index structures
-- 3. Rebalance B-trees
-- Result: Insert performance degrades 5-10x

Real mistake we've seen—and how to avoid it: A fintech company's write performance dropped from 10K inserts/second to 1.5K inserts/second. Investigation revealed 29 indexes on their transactions table. After keeping only the 6 most-used indexes, write performance recovered to 9K inserts/second.

The right approach:

  • Index foreign keys (for joins)
  • Index columns used in WHERE, ORDER BY, GROUP BY
  • Create composite indexes for multi-column queries
  • Monitor index usage: PostgreSQL's pg_stat_user_indexes
  • Remove unused indexes quarterly

Optional—but strongly recommended by SimplifyTechHub data experts: Implement an "index review" ritual every quarter. Query statistics reveal which indexes are actually used. Drop unused ones.

Mistake #4: Ignoring ACID Compliance Requirements

The scenario: Building a financial system with NoSQL that doesn't support transactions.

Why this fails:

javascript
// MongoDB without transactions (pre-4.0 or single-server):
// Step 1: Deduct from Account A
db.accounts.updateOne(
  { account_id: "A123" },
  { $inc: { balance: -100 } }
);

// Step 2: Add to Account B
db.accounts.updateOne(
  { account_id: "B456" },
  { $inc: { balance: 100 } }
);

// Problem: If Step 2 fails, money disappears
// No atomicity guarantee

Real mistake we've seen—and how to avoid it: A payment processing startup used MongoDB for transaction records. Network issues caused partial writes where money was deducted but not credited. Reconciliation nightmares ensued. They migrated critical transaction flows to PostgreSQL, using MongoDB only for non-critical event logs.

The right approach:

  • Use SQL databases for financial transactions, inventory, bookings
  • If using NoSQL, ensure transaction support: MongoDB 4.0+, DynamoDB transactions
  • Implement idempotency keys for API-level duplicate protection
  • Consider event sourcing patterns for audit trails

If you're working with financial or regulated data, here's what to watch for: Regulatory requirements often mandate ACID compliance, audit trails, and point-in-time recovery. NoSQL databases may not meet compliance standards without significant additional architecture.

Mistake #5: Using Document Stores for Relational Workflows

The scenario: Choosing MongoDB because "JSON is easier" then building a relational model in it.

Example:

javascript
// User references orders (inefficient in MongoDB):
{
  "_id": "U123",
  "name": "John Doe",
  "order_ids": ["ORD-001", "ORD-002", "ORD-003"]
}

// To display user's orders:
// Step 1: Fetch user document
const user = db.users.findOne({_id: "U123"});

// Step 2: Fetch each order document (N+1 query problem)
user.order_ids.forEach(orderId => {
  const order = db.orders.findOne({_id: orderId});
  // Process order...
});

// With 100 orders: 101 database queries
// Result: Terrible performance

What SQL does better:

sql
-- Single query with join:
SELECT u.name, o.order_id, o.total_amount, o.order_date
FROM users u
JOIN orders o ON u.user_id = o.user_id
WHERE u.user_id = 123;

-- Result: One efficient query, millisecond response time

Real mistake we've seen—and how to avoid it: An analytics platform chose MongoDB to store user behavior events with complex relationships between users, sessions, events, and products. Query performance was abysmal because every analytics query required multiple lookups. After migrating to PostgreSQL with proper indexes and joins, query times dropped from 10-30 seconds to under 1 second.

The right approach:

  • If your data model naturally forms a graph of relationships: use SQL
  • If entities are truly independent and self-contained: consider NoSQL
  • MongoDB works well when you embed related data that's queried together
  • SQL works well when you join data across multiple entities

Mistake #6: Storing Unstructured Data in SQL "Just Because It Works"

The scenario: Forcing JSON blobs, binary files, or highly variable schemas into SQL columns.

Example:

sql
-- Storing varying product attributes in JSON column:
CREATE TABLE products (
  product_id INT PRIMARY KEY,
  name VARCHAR(200),
  attributes JSONB  -- Different structure per product category
);

-- Clothing product:
{"size": "M", "color": "blue", "material": "cotton"}

-- Electronics product:
{"screen_size": "15.6", "ram": "16GB", "storage": "512GB"}

-- Querying becomes complex:
SELECT * FROM products
WHERE attributes->>'color' = 'blue'  -- Only works for clothing
OR attributes->>'screen_size' > '14';  -- Only works for electronics

What NoSQL does better:

javascript
// MongoDB naturally handles varying schemas:
// Clothing:
{
  "product_id": "P123",
  "name": "Blue T-Shirt",
  "category": "clothing",
  "size": "M",
  "color": "blue",
  "material": "cotton"
}

// Electronics:
{
  "product_id": "P456",
  "name": "Laptop Pro",
  "category": "electronics",
  "screen_size": 15.6,
  "ram": "16GB",
  "storage": "512GB"
}

// Flexible querying:
db.products.find({ color: "blue" });  // Works for clothing
db.products.find({ screen_size: { $gt: 14 } });  // Works for electronics

Real mistake we've seen—and how to avoid it: An e-commerce platform stored product catalogs with highly variable attributes in PostgreSQL JSONB columns. While it worked initially, querying became unwieldy, indexing JSONB had limitations, and data integrity was hard to enforce. After migrating product catalogs to MongoDB while keeping transactional order data in PostgreSQL, they achieved better performance and developer experience.

The right approach:

  • Use SQL for structured, relational data with fixed schemas
  • Use NoSQL document stores for semi-structured data with varying fields
  • Consider hybrid: SQL for core transactional data + NoSQL for metadata/attributes
  • Modern SQL databases (PostgreSQL JSONB, MySQL JSON) can handle some flexibility, but don't abuse it

Part 4: Tactical, Experience-Based Tips from Data Experts

When PostgreSQL Outperforms Distributed NoSQL

Surprising fact: A well-tuned PostgreSQL instance can often handle workloads that teams assume require distributed NoSQL.

Real-world performance benchmarks:

  • Single PostgreSQL instance: 100M+ rows, 20K+ queries/second
  • With read replicas: 200K+ queries/second
  • With partitioning: billions of rows
  • With proper indexes: sub-millisecond query times

When to use PostgreSQL over NoSQL:

  1. Complex analytical queries:
sql
-- Multi-table aggregation with window functions:
SELECT 
  customer_id,
  order_date,
  total_amount,
  SUM(total_amount) OVER (
    PARTITION BY customer_id 
    ORDER BY order_date
  ) AS running_total,
  AVG(total_amount) OVER (
    PARTITION BY customer_id
  ) AS avg_order_value
FROM orders
WHERE order_date > '2024-01-01';

-- This would require complex application logic in most NoSQL databases
  1. Strong consistency requirements: Banking, inventory, reservations
  2. Rich querying needs: Ad-hoc reporting, business intelligence
  3. Limited devops resources: Single instance is far simpler to manage than distributed cluster

Optional—but strongly recommended by SimplifyTechHub data experts: Before choosing distributed NoSQL, benchmark PostgreSQL with your actual data and query patterns. You might be surprised by how far a single SQL instance can take you.

Designing Efficient Schemas for Machine Learning Feature Stores

The challenge: ML models need fast access to features across many dimensions.

SQL approach (slower for ML inference):

sql
-- Normalized feature tables:
CREATE TABLE user_features (
  user_id INT,
  feature_name VARCHAR(100),
  feature_value FLOAT,
  calculated_at TIMESTAMP
);

-- Getting all features for a user requires aggregation:
SELECT user_id, feature_name, feature_value
FROM user_features
WHERE user_id = 12345
AND calculated_at = (
  SELECT MAX(calculated_at) 
  FROM user_features 
  WHERE user_id = 12345
);

-- Problem: This query is too slow for real-time inference (100ms+)

NoSQL approach (optimized for ML inference):

javascript
// DynamoDB with partition key = user_id:
{
  "user_id": "12345",
  "timestamp": "2024-11-18T10:00:00Z",
  "features": {
    "avg_session_duration": 245.3,
    "total_purchases": 17,
    "days_since_signup": 45,
    "preferred_category": "electronics",
    "lifetime_value": 1250.00,
    // ... 50+ more features
  }
}

// Single-key lookup: <10ms
```

**Hybrid approach (best of both worlds):**
```
Data Pipeline:
1. Source data (PostgreSQL): Raw transactional data
2. Feature engineering (Spark/Airflow): Calculate features
3. Feature store (Redis/DynamoDB): Serve features for inference
4. Model training (data warehouse): Batch feature retrieval from PostgreSQL

What this means for your data strategy: Use SQL for feature engineering and historical analysis. Use NoSQL (or caching layers) for real-time feature serving to ML models.

If you're working with ML systems, here's what to watch for:

  • Feature freshness requirements (real-time vs batch)
  • Number of features (wide vs narrow)
  • Query patterns (point lookups vs range scans vs aggregations)
  • Training vs inference workloads (different optimization strategies)

Choosing Partition Keys Intelligently

In NoSQL systems, partition key design determines query performance and scalability.

Bad partition key (DynamoDB):

javascript
// Using timestamp as partition key:
{
  "partition_key": "2024-11-18",  // ❌ All today's data on same partition
  "sort_key": "12:34:56",
  "order_data": {...}
}

// Problems:
// - "Hot partition": All writes go to single partition
// - Cannot scale beyond single partition's write capacity
// - Risk of throttling during high traffic

Good partition key (DynamoDB):

javascript
// Using customer_id as partition key:
{
  "partition_key": "customer_123",  // ✅ Evenly distributed
  "sort_key": "2024-11-18T12:34:56",
  "order_data": {...}
}

// Benefits:
// - Writes distributed across many partitions
// - Horizontal scaling works effectively
// - Can query single customer's orders efficiently

Cassandra partition key design:

sql
-- Time-series data (e.g., IoT sensor readings):

-- Bad design:
CREATE TABLE sensor_readings (
  sensor_id TEXT,
  reading_time TIMESTAMP,
  value DOUBLE,
  PRIMARY KEY (sensor_id, reading_time)
);
-- Problem: Single partition grows indefinitely, queries become slow

-- Good design:
CREATE TABLE sensor_readings (
  sensor_id TEXT,
  date DATE,  -- Partition by sensor + date
  reading_time TIMESTAMP,
  value DOUBLE,
  PRIMARY KEY ((sensor_id, date), reading_time)
);
-- Benefit: Bounded partition size, queries are scoped to specific date ranges

Real mistake we've seen—and how to avoid it: An IoT company used device_id as the sole partition key in Cassandra. Popular devices had partitions with 100M+ rows, causing 10+ second query times. After adding date to the partition key, queries dropped to <100ms and writes scaled linearly.

The right approach:

  • High cardinality: Partition key should have many distinct values
  • Even distribution: Avoid hot partitions where one key gets disproportionate traffic
  • Query alignment: Design partition key around primary access pattern
  • Bounded growth: For time-series data, include time in partition key

Mitigating Performance Degradation with Indexing Strategies

SQL indexing tactics:

1. Composite indexes match query patterns:

sql
-- Query pattern:
SELECT * FROM orders 
WHERE customer_id = 123 
AND status = 'shipped' 
ORDER BY order_date DESC 
LIMIT 10;

-- Optimal index (order matters):
CREATE INDEX idx_customer_status_date 
ON orders(customer_id, status, order_date DESC);

-- Why this order?
-- 1. customer_id: Most selective filter (narrows down most)
-- 2. status: Second filter
-- 3. order_date DESC: Matches ORDER BY, avoids extra sort

2. Partial indexes for specific conditions:

sql
-- Instead of indexing all orders:
CREATE INDEX idx_active_orders ON orders(customer_id, order_date)
WHERE status IN ('pending', 'processing');

-- Benefits:
-- - Smaller index (only active orders)
-- - Faster updates (inactive orders don't touch index)
-- - Effective for queries that filter on status

3. Covering indexes (include columns):

sql
-- Query that needs customer_id, order_date, and total_amount:
CREATE INDEX idx_orders_covering 
ON orders(customer_id, order_date) 
INCLUDE (total_amount);

-- Benefit: Database can satisfy entire query from index alone (no table lookup)
-- Result: 2-3x faster queries

NoSQL indexing tactics:

MongoDB compound indexes:

javascript
// Query pattern:
db.orders.find({ 
  customer_email: "john@example.com",
  status: "shipped",
  order_date: { $gt: ISODate("2024-01-01") }
}).sort({ order_date: -1 });

// Optimal index:
db.orders.createIndex({
  customer_email: 1,
  status: 1,
  order_date: -1
});

// MongoDB uses:
// 1. Equality conditions first (customer_email, status)
// 2. Range/sort conditions last (order_date)

DynamoDB secondary indexes:

javascript
// Table with partition key = user_id, sort key = timestamp
// Need to query by email:

// Create Global Secondary Index (GSI):
{
  IndexName: "email-index",
PartitionKey: "email",
SortKey: "timestamp",
ProjectedAttributes: ["user_id", "name", "created_at"]
}

// Trade-offs: 

// Enables queries by email

 // Additional storage costs 

//  Additional write capacity costs (writes go to main table + GSI) 

// Eventually consistent by default



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